Madrid/Miami, April 25, 2025.
Wolly, the technology company specializing in end-to-end solutions for home service management, announces its international expansion with the opening of its first office in the United States. The new headquarters, located at 4220 West 104th Street, Miami, marks the beginning of a global strategy aimed at strengthening Wolly’s presence in one of the most important markets in the world.
The arrival in the U.S. is part of a clear roadmap: after consolidating its leadership in Europe across sectors such as insurance, retail, and real estate, Wolly now takes the leap to North America with a robust and proven technological offering. The choice of Miami as the landing city is a strategic one—thanks to its thriving proptech ecosystem, dynamic real estate market, and its position as a bridge between the U.S., Europe, and Latin America.
A market with low digitalization
The U.S. property management market is one of the largest in the world, with an estimated valuation of $81.52 billion in 2024, according to industry data. However, according to Morgan Stanley's Digitalization Index, real estate ranks as the second least digitized sector globally—presenting a clear opportunity for players like Wolly.
While professionalized property management is a relatively recent phenomenon in Europe, U.S. companies have been operating under structured management models for over three decades. This creates an advantage: local teams are used to working with specialized providers, which facilitates the adoption of technological solutions like those offered by Wolly.
Miami: a gateway to the mature U.S. market
Wolly is now offering the North American market its Wolly Workspace platform, a modular ecosystem designed to digitize and automate the daily operations of asset managers, property managers, and home service companies. Key solutions include:
- Wolly Launcher: A fully digital and customizable module for service activation that enables instant requests without intermediaries. Features include guided navigation, an editable service tree, GPS location, and attachment uploads—ideal for companies managing multiple technical services.
- Wolly AI: A network of generative AI-powered conversational agents delivering automated support via WhatsApp, web chat, or phone. Each bot can be tailored by service type, client, or query, optimizing user interaction from the first contact.
- Smart Comms: A multichannel communication system integrating the WhatsApp Business API, email, and SMS. It automates notifications, reminders, and key messages with clients or technicians, ensuring a smooth and continuous experience.
- Pro Linker 4: An intelligent distribution engine that identifies the most appropriate service radius based on customer location and assigns the best-suited professional in real time—drastically improving response times and back-office efficiency.
- Verify PRO: A quality control module that enables photo documentation before and after service, captures digital signatures from clients and technicians, and provides complete service records.
- Review Display: A real-time five-star rating system that audits service quality and integrates scores into each technician’s profile, enabling continuous network monitoring.
- Wolly Pro Manager: Advanced management software for professional networks. It allows real-time monitoring of technician performance, access to service history, document management, accreditation control, and centralized client feedback.
All of these tools will be available to U.S. clients from day one, offered under a scalable model adapted to local market needs.
Strategic alliance with Royo
To ensure a smooth and secure market entry, Wolly has formed a strategic alliance with Royo, a Spanish company with over 45 years of experience in bathroom furniture manufacturing and an established presence in Miami.
“Having a partner like Royo gives us the confidence and local momentum we need to launch strongly in Miami. Their infrastructure and market knowledge allow us to focus on what we do best: deploying technology that transforms our clients’ daily operations,” adds Jorge Oliveros, CEO of Wolly.
With the opening of its new office in Miami, Wolly consolidates its position as one of the European tech players with the greatest potential for international growth—bringing its value proposition to new markets without sacrificing specialization or customer proximity.
